Bitly
Bitly is a URL shortening service that allows users to create short, manageable links from long URLs. It offers features like link customization, click tracking, and analytics, making it easier to share and monitor links across various platforms for marketing and analytics purposes.
Visit the Bitly website 
Price
- Paid plans start at 8 USD
- Bitly offers a free plan: Yes
- Bitly offers a free trial: No
Value Score 
Above average value
Ow.ly
Ow.ly is a URL shortener integrated within the Hootsuite platform. It allows users to shorten links, track link performance, and add UTM parameters, all while managing social media content directly from the Hootsuite dashboard. It is designed to simplify link management and enhance the effectiveness of social media marketing.
Price
- Paid plans start at 99 EUR
- Ow.ly offers a free plan: No
- Ow.ly offers a free trial: Yes
Value Score
Average value
Compare Features of Bitly (29) and Ow.ly (19)
| Link Management | Bitly | Ow.ly |
|---|---|---|
| Short Links | Yes | Yes |
| Custom Domain | Yes | Yes |
| Retargeting Pixels | No | No |
| Smart Redirection | Yes | No |
| Redirect Based on Device | Yes | No |
| Redirect Based on Language | Yes | No |
| Link Preview | Yes | Yes |
| Custom Link Preview | Yes | No |
| Bulk URL Shortening | Yes | Yes |
| Customizable URL | Yes | Yes |
| Edit URL After Publishing | Yes | No |
| Link Expiration | Yes | No |
| A/B Testing | Yes | No |
| Deep Linking | Yes | No |
| Password Protected Links | No | No |
| QR Codes | Bitly | Ow.ly |
|---|---|---|
| QR Codes | Yes | No |
| Dynamic QR Codes | Yes | No |
| Customizable QR Codes | Yes | No |
| Downloadable QR Codes | No | No |
| Link-in-bio | Bitly | Ow.ly |
|---|---|---|
| Link in Bio | Yes | Yes |
| Support for Multimedia Elements | Yes | Yes |
| Link-in-bio Creation with AI | No | No |
| Link-in-bio Templates | Yes | Yes |
| Extras | Bitly | Ow.ly |
|---|---|---|
| API Access | Yes | Yes |
| Team Members | Yes | Yes |
| White Label | No | No |
| AI Features | No | No |
| Browser Extension | Yes | Yes |
| Self-hosted Option | No | No |
| Mobile-friendly UI | Yes | Yes |
| Email Support | Yes | Yes |
| Analytics & Tracking | Bitly | Ow.ly |
|---|---|---|
| Analytics | Yes | Yes |
| Analytics Sharing with Clients | No | Yes |
| UTM Parameters | Yes | Yes |
| Referrer Tracking | Yes | Yes |
| Security & Privacy | Bitly | Ow.ly |
|---|---|---|
| GDPR Compliant | Yes | Yes |
| Anti-Spam Protection | Yes | Yes |