Branch
Branch.io is a platform designed to provide deep linking and mobile attribution services, helping businesses drive app engagement and measure the effectiveness of marketing efforts across various platforms. It enables seamless user experiences by routing users to the appropriate in-app content or app store based on their device and context.
Visit the Branch website 
Price
- Branch offers a free plan: Yes
- Branch offers a free trial: Yes
Value Score 
Average value
Bitly
Bitly is a URL shortening service that allows users to create short, manageable links from long URLs. It offers features like link customization, click tracking, and analytics, making it easier to share and monitor links across various platforms for marketing and analytics purposes.
Price
- Paid plans start at 8 USD
- Bitly offers a free plan: Yes
- Bitly offers a free trial: No
Value Score
Above average value
Compare Features of Branch (26) and Bitly (29)
| Link Management | Branch | Bitly |
|---|---|---|
| Short Links | Yes | Yes |
| Custom Domain | Yes | Yes |
| Retargeting Pixels | Yes | No |
| Smart Redirection | Yes | Yes |
| Redirect Based on Device | Yes | Yes |
| Redirect Based on Language | Yes | Yes |
| Link Preview | Yes | Yes |
| Custom Link Preview | Yes | Yes |
| Bulk URL Shortening | No | Yes |
| Customizable URL | Yes | Yes |
| Edit URL After Publishing | No | Yes |
| Link Expiration | Yes | Yes |
| A/B Testing | Yes | Yes |
| Deep Linking | Yes | Yes |
| Password Protected Links | No | No |
| QR Codes | Branch | Bitly |
|---|---|---|
| QR Codes | Yes | Yes |
| Dynamic QR Codes | Yes | Yes |
| Customizable QR Codes | Yes | Yes |
| Downloadable QR Codes | Yes | No |
| Link-in-bio | Branch | Bitly |
|---|---|---|
| Link in Bio | No | Yes |
| Support for Multimedia Elements | No | Yes |
| Link-in-bio Creation with AI | No | No |
| Link-in-bio Templates | No | Yes |
| Extras | Branch | Bitly |
|---|---|---|
| API Access | Yes | Yes |
| Team Members | Yes | Yes |
| White Label | No | No |
| AI Features | No | No |
| Browser Extension | No | Yes |
| Self-hosted Option | No | No |
| Mobile-friendly UI | Yes | Yes |
| Email Support | Yes | Yes |
| Analytics & Tracking | Branch | Bitly |
|---|---|---|
| Analytics | Yes | Yes |
| Analytics Sharing with Clients | Yes | No |
| UTM Parameters | Yes | Yes |
| Referrer Tracking | Yes | Yes |
| Security & Privacy | Branch | Bitly |
|---|---|---|
| GDPR Compliant | Yes | Yes |
| Anti-Spam Protection | Yes | Yes |