Ow.ly
Ow.ly is a URL shortener integrated within the Hootsuite platform. It allows users to shorten links, track link performance, and add UTM parameters, all while managing social media content directly from the Hootsuite dashboard. It is designed to simplify link management and enhance the effectiveness of social media marketing.
Visit the Ow.ly website Price
- Paid plans start at 99 EUR
- Ow.ly offers a free plan: No
- Ow.ly offers a free trial: Yes
Value Score 
Average value
Rebrandly
Rebrandly is a comprehensive URL shortening and link management platform that allows users to create branded links, track analytics, and manage multiple domains. It offers a variety of features like custom domains, QR codes, and advanced analytics, making it a powerful tool for businesses and marketers
(4.6) Price
- Paid plans start at 14 USD
- Rebrandly offers a free plan: Yes
- Rebrandly offers a free trial: Yes
Value Score
Above average value
Compare Features of Ow.ly (19) and Rebrandly (30)
| Link Management | Ow.ly | Rebrandly |
|---|---|---|
| Short Links | Yes | Yes |
| Custom Domain | Yes | Yes |
| Retargeting Pixels | No | Yes |
| Smart Redirection | No | Yes |
| Redirect Based on Device | No | Yes |
| Redirect Based on Language | No | No |
| Link Preview | Yes | Yes |
| Custom Link Preview | No | Yes |
| Bulk URL Shortening | Yes | Yes |
| Customizable URL | Yes | Yes |
| Edit URL After Publishing | No | Yes |
| Link Expiration | No | Yes |
| A/B Testing | No | No |
| Deep Linking | No | Yes |
| Password Protected Links | No | Yes |
| QR Codes | Ow.ly | Rebrandly |
|---|---|---|
| QR Codes | No | Yes |
| Dynamic QR Codes | No | Yes |
| Customizable QR Codes | No | Yes |
| Downloadable QR Codes | No | Yes |
| Link-in-bio | Ow.ly | Rebrandly |
|---|---|---|
| Link in Bio | Yes | No |
| Support for Multimedia Elements | Yes | No |
| Link-in-bio Creation with AI | No | No |
| Link-in-bio Templates | Yes | No |
| Extras | Ow.ly | Rebrandly |
|---|---|---|
| API Access | Yes | Yes |
| Team Members | Yes | Yes |
| White Label | No | Yes |
| AI Features | No | Yes |
| Browser Extension | Yes | Yes |
| Self-hosted Option | No | No |
| Mobile-friendly UI | Yes | Yes |
| Email Support | Yes | Yes |
| Analytics & Tracking | Ow.ly | Rebrandly |
|---|---|---|
| Analytics | Yes | Yes |
| Analytics Sharing with Clients | Yes | Yes |
| UTM Parameters | Yes | Yes |
| Referrer Tracking | Yes | Yes |
| Security & Privacy | Ow.ly | Rebrandly |
|---|---|---|
| GDPR Compliant | Yes | Yes |
| Anti-Spam Protection | Yes | Yes |