What can I do with dub?
Example Use Cases
Performance Marketing
A B2B software company uses dub to track the success of their paid ad campaigns on LinkedIn and Google Ads. Each campaign features unique, shortened URLs generated by dub, which helps the company monitor which ad variations are driving the most sign-ups for their free trials. dub’s advanced analytics allow the company to optimize their ad targeting, leading to a 15% increase in trial conversions and a 12% decrease in cost per lead.
Social Media Marketing
A music artist uses dub to share new album releases and tour dates on Instagram, Twitter, and Facebook. Each platform gets its own branded shortened link, which the artist tracks to see where their fans are most engaged. dub’s analytics reveal that Instagram Stories drive the highest engagement, so the artist adjusts their social media strategy accordingly. This targeted approach results in a 20% increase in album streams and a 30% increase in ticket sales for upcoming shows.
Branding
A tech startup uses dub to create branded links for all their promotional materials, including email campaigns, social media posts, and digital ads. By using branded URLs, the startup reinforces its identity at every touchpoint, helping build trust with potential customers. dub’s link management tools provide insights into which marketing campaigns are most effective, allowing the startup to focus on high-performing channels. This consistent branding strategy leads to a 25% boost in customer engagement and a 20% increase in conversions.
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