What can I do with Ow.ly?
Example Use Cases
Performance Marketing
A SaaS company uses Ow.ly to track and optimize their paid search and social media ads. With custom shortened links for each campaign, the company tracks click-through rates and conversions in real-time across Google Ads and Facebook. Ow.ly’s integration with Hootsuite enables them to monitor performance from a single dashboard, allowing rapid adjustments to underperforming campaigns. By analyzing user behavior post-click, they refine their targeting and messaging, leading to a 15% increase in free trial sign-ups. The ability to measure results across platforms enables the company to optimize its ad spend and achieve higher ROI.
Social Media Marketing
A travel blogger uses Ow.ly to share content across Facebook, Instagram, and Twitter while promoting an upcoming group trip. By generating branded shortened links for each social post, the blogger can track the engagement and click-through rates on each platform. Ow.ly’s analytics reveal which posts and platforms are driving the most interest, helping the blogger focus on the most effective channels. As a result, they adjust their content strategy, boosting engagement and increasing trip bookings by 20%. Ow.ly’s seamless integration with Hootsuite allows the blogger to manage, schedule, and analyze all posts efficiently.
Branding
A boutique marketing agency uses Ow.ly to maintain brand consistency across its social media campaigns. Each shared link includes the agency’s domain, reinforcing their branding across Twitter, LinkedIn, and Instagram posts. The agency uses Ow.ly’s analytics to track user engagement and adjust their campaigns in real-time, ensuring that every click contributes to their clients’ goals. By creating branded links for each client, the agency provides a seamless and professional appearance in all its marketing efforts. This cohesive branding approach results in higher click-through rates and a 25% increase in client satisfaction.
Find the best URL shortener
Visit Ow.ly
This listing has not yet been verified by Ow.ly
