What can I do with Branch?
Example Use Cases
Performance Marketing
A mobile app developer uses Branch to track the performance of their app-install campaigns across Facebook, Instagram, and Google Ads. With Branch’s deep linking capabilities, they can direct users straight to specific app pages or app stores, depending on the user’s device. By leveraging Branch’s advanced analytics, they can see which channels, devices, and audiences are driving the most installs. The developer also uses Branch’s attribution tracking to refine targeting, leading to a 20% increase in installs and a 15% decrease in cost per acquisition.
Social Media Marketing
A fashion influencer promotes a new collection across Instagram and TikTok using Branch’s deep linking features. Each platform gets its own customized shortened link, which helps the influencer track engagement and direct users straight to the mobile app or specific product pages. Branch’s real-time data shows which platform generates the most sales, allowing the influencer to focus more on Instagram Stories. By optimizing their content strategy, the influencer achieves a 25% boost in traffic and a significant increase in conversions through mobile traffic.
Branding
A global beauty brand uses Branch to create branded deep links that ensure a seamless user experience across all their digital touchpoints. Whether users are coming from email, social media, or paid ads, Branch’s deep links automatically route them to the appropriate app or webpage. The brand’s use of consistent, branded links helps reinforce their identity across channels, while Branch’s analytics show which campaigns are driving the most engagement. This approach increases brand recognition and results in a 30% boost in mobile app engagement.
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