What can I do with Switchy?
Example Use Cases
Performance Marketing
A B2B software company runs targeted LinkedIn ads to promote their new software solution to decision-makers in the tech industry. Using Switchy, they create dynamic shortened URLs for each ad variation. Switchy’s advanced analytics allow the company to track user interactions, measure click-through rates, and identify the most effective ad copy. The company also uses Switchy’s retargeting pixel feature to track users who visited their website but didn’t sign up for a demo. By refining their targeting based on real-time data, they achieve a 20% increase in demo requests and a 10% reduction in cost per lead.
Social Media Marketing
A fitness influencer uses Switchy to promote a 30-day workout challenge on Instagram, TikTok, and Facebook. Each platform is assigned a customized, branded shortened link, allowing the influencer to track clicks and engagement across all channels. Switchy’s analytics show which platform drives the most sign-ups, helping the influencer adjust their posting schedule. The influencer also uses Switchy’s customizable link previews to make the links visually appealing and professional. As a result, the challenge receives 35% more sign-ups, with Instagram driving the majority of traffic.
Branding
An online retailer uses Switchy to maintain brand consistency across their digital marketing campaigns. Every email, social post, and paid ad features a branded shortened link that reinforces the company’s identity. Switchy’s ability to customize the appearance of links and previews allows the retailer to create a polished and cohesive brand image. By tracking click-through rates across different marketing channels, the retailer focuses its resources on the most effective ones. This branding strategy leads to a 25% increase in customer trust and a 15% boost in overall conversion rates.
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